Google Analytics Dashboard Overview
Google Analytics is a great way to track visitors to your site and get more detailed data on where they’re coming from and what they’re doing on your site. This is valuable in measuring certain aspects...
View ArticleCustom Alerts With Google Analytics
Do you check your Google Analytics account every day? Every week? Every month? I hope so on the last one but even if you are “checking in” on your analytics account, there’s a lot to look at so you...
View ArticleClik here to view.
Track Your Online Effectiveness
You know that lead that contacted you from your website last week? Where did they come from? If they came from a search engine, what was the keyword and what page did they land on? Knowing the answers...
View ArticleWhat Can You Do Following A Drop in Rankings?
A drop in the rankings has been an all too common occurrence during the last twelve months. With Penguin and Panda a distant, but painful memory for some, there are still sites out there suffering what...
View ArticleJust Like Detroit: SEO Is Learning to Engage
I love Detroit. I used to think I was the only one, but people around here are starting to get engaged. Starting — it’s a slow process — but between projects like Detroit Works and cultural phenomenon...
View ArticleUnderstanding SEO: What is a Bounce Rate and Why Does it Matter?
Whenever someone clicks onto a website, stays on the page they landed on, and then clicks away from the site entirely (or worse, clicks the “back” button), that’s called a “bounce”. (If they click to a...
View ArticleWhat Is a Search Query? It’s Not As Simple As It Used To Be
We all know by now that the first step in SEO is keyword research — without a keyword to focus on, there’s no optimizing to be done. From the end-user’s perspective, what you call a keyword, s/he calls...
View ArticleSix Unusual Search Engines That Will Give You Results Google Never Would
Since people seem to have like my article last week, A Dozen Sweet Things You Never Knew Google Could Do — I thought I might make a habit of posting about nifty things I found that I thought people...
View ArticleAB Analysis: Understanding How It Can Help
The use of A/B analysis is becoming popular for websites as they look for the best way to interact with their customers. It basically provides different versions of the website to people and the way...
View ArticleConversion Rate Optimization (CRO): Adopting The Right Strategy for PPC
By using CRO strategies, you effectively optimize every single facet like search ads, lead capture page (lander), down to the entire look and feel of your site, to get a better rate of conversion. In...
View ArticleClik here to view.
Analytics
For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most...
View ArticleClik here to view.
How to Use Google Analytics to Improve Your Website
Most business owners are aware of the importance of online visibility, which is why so many companies of every size have business websites, on-site blogs, and a social media presence. Without these...
View ArticleWhat Can You Do Following A Drop in Rankings?
A drop in the rankings has been an all too common occurrence during the last twelve months. With Penguin and Panda a distant, but painful memory for some, there are still sites out there suffering what...
View ArticleJust Like Detroit: SEO Is Learning to Engage
I love Detroit. I used to think I was the only one, but people around here are starting to get engaged. Starting — it’s a slow process — but between projects like Detroit Works and cultural phenomenon...
View ArticleUnderstanding SEO: What is a Bounce Rate and Why Does it Matter?
Whenever someone clicks onto a website, stays on the page they landed on, and then clicks away from the site entirely (or worse, clicks the “back” button), that’s called a “bounce”. (If they click to a...
View ArticleWhat Is a Search Query? It’s Not As Simple As It Used To Be
We all know by now that the first step in SEO is keyword research — without a keyword to focus on, there’s no optimizing to be done. From the end-user’s perspective, what you call a keyword, s/he calls...
View ArticleSix Unusual Search Engines That Will Give You Results Google Never Would
Since people seem to have like my article last week, A Dozen Sweet Things You Never Knew Google Could Do — I thought I might make a habit of posting about nifty things I found that I thought people...
View ArticleAB Analysis: Understanding How It Can Help
The use of A/B analysis is becoming popular for websites as they look for the best way to interact with their customers. It basically provides different versions of the website to people and the way...
View ArticleConversion Rate Optimization (CRO): Adopting The Right Strategy for PPC
By using CRO strategies, you effectively optimize every single facet like search ads, lead capture page (lander), down to the entire look and feel of your site, to get a better rate of conversion. In...
View ArticleClik here to view.
Analytics
For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most...
View Article
