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Which is better: A high volume of visitors or a reduced audience with...
There was a time in the early days of the “dot-com boom” that companies and brands focused primarily on driving traffic to their website. More visitors meant more traffic, which meant more value to...
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6 Innovative Ways to Engage Visitors on Your Website
In the ultra-competitive digital marketplace, simply getting a user to visit your site is a win. However, your end goal is to convert leads and improve sales. If you want to accomplish this mission,...
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3 Trends You Should Be Tracking on Your Website
The beauty of the digitized marketplace is that you can track just about anything. With the help of data collection and analytics tools, you can gather information about dozens of key performance...
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How Often Should You Audit Your Website?
So your SEO efforts are finally paying off. Your website is steadily climbing the rankings of search engine results pages (SERPs) and you are earning more traffic than ever. But do you know how to...
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5 Mistakes You Might Be Making on Your Website
In the internet age, it’s nearly impossible to be competitive without a website. But just having a website isn’t enough to impress and convert potential customers. If you want to stand out in the...
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Preparing Your Website for the Cookie-Free Future
Everyone who uses the internet is probably familiar with cookies. You click on a site and begin scrolling, only to have a third of the screen taken up with a message that says something to the effect...
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The Impact of Page Load Time on Your Conversion Rates
Since the beginning of the internet, we have all shared a universal understanding that slow and buggy pages are bad. In the old days, when you came across a website with extensive loading times or...
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Dwell Time: Are You Tracking This Important SEO Metric?
Consider how you search for things on the internet. Most likely, you enter your search terms and click on the first relevant result. Then, you scan the content on the page to see if it has the...
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4 Tips for Scaling Your Website Traffic
Traffic is vital to any online business. If no one sees your website, how can anyone buy what you offer? While increasing your traffic is a primary concern, it can also be challenging. If you’re...
View ArticleLanding Page Quality Score: What It Is and How to Improve It
Optimizing the quality score (QS) of your landing pages will have a huge impact on their visibility and reach. But what exactly is it, and why should you even care? Google Ads uses the quality score to...
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