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How to Use Google Analytics to Improve Your Website
Most business owners are aware of the importance of online visibility, which is why so many companies of every size have business websites, on-site blogs, and a social media presence. Without these...
View ArticleHow to Conduct a Competitor Analysis on Social Media
No matter the profession, anyone can benefit from learning more about their competition. The advantages to be gained from anticipating every one of your opponent’s moves cannot be overstated. Here to...
View ArticleSix Unusual Search Engines That Will Give You Results Google Never Would
Since people seem to have like my article last week, A Dozen Sweet Things You Never Knew Google Could Do — I thought I might make a habit of posting about nifty things I found that I thought people...
View ArticleAB Analysis: Understanding How It Can Help
The use of A/B analysis is becoming popular for websites as they look for the best way to interact with their customers. It basically provides different versions of the website to people and the way...
View ArticleConversion Rate Optimization (CRO): Adopting The Right Strategy for PPC
By using CRO strategies, you effectively optimize every single facet like search ads, lead capture page (lander), down to the entire look and feel of your site, to get a better rate of conversion. In...
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Analytics
For all of the focus on SEO, SEM, SMM and so many other online marketing strategies, how do marketers actually measure their success? For search engines, which keywords are garnering the most...
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How to Use Google Analytics to Improve Your Website
Most business owners are aware of the importance of online visibility, which is why so many companies of every size have business websites, on-site blogs, and a social media presence. Without these...
View ArticleHow to Conduct a Competitor Analysis on Social Media
No matter the profession, anyone can benefit from learning more about their competition. The advantages to be gained from anticipating every one of your opponent’s moves cannot be overstated. Here to...
View ArticleHow Content Marketers Can Get More Value From Google Analytics
Even though there are now countless online tools designed to deliver targeted analytics, there are still few tools more useful than Google Analytics and the powerful slate of features it offers. The...
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What are the essential elements of a good homepage?
People often say don’t judge a book by its cover; however, we almost always do. A homepage is no different. It is the first interaction a visitor has with your website, so you better believe that they...
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Helpful SEO Knowledge You Can Get from Google Analytics
Search engine optimization is a great way to make the most of your online efforts, ensuring that the content you create reaches prospective customers and results in a return on investment. However,...
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Testing Your Mobile App: Top Tips and Tricks You Should Know
There’s no shortage of mobile apps available for the convenience and entertainment of Apple and/or Android users – an estimated 4 million plus for both platforms combined were registered as of the...
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The importance of auditing your web presence
Seeing or hearing the word “audit” typically conjures feelings of dread and perhaps even inspires an urge to flee to the hills. In the realm of website marketing, however, auditing is a good thing. A...
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Possible Reasons Why Your Website Isn’t Converting Visitors
Even if you’re good at managing your business, it doesn’t necessarily mean that you’re equally adept at planning and executing business strategies in virtual space. This could mean that your virtual...
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How Does Google Detect Invalid Clicks?
Google’s primary concern has always been user satisfaction. If you’ve been running an online business for long, you’ve no doubt suffered through a slew of animistic algorithm updates, from Panda, to...
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How to Simplify Your Website Structure
When it comes to designing your business website, you probably have a lot of things you want to include, from essential messaging, to optimizable content, to visual elements designed to support your...
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Tracking clicks on your links in Google Analytics’ Tag Manager
Metrics are more than invaluable when you run a website: it’s an absolute necessity to measure usage. One of the most fundamental metrics is gauging how people interact with the links on your site to...
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A beginner guide to web analytics
To get a full picture of how well your website’s working, it’s vital to get a firm grip on the tools that analyze how each part of it functions. But it’s easy to get intimidated by the full assortment...
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What is Your Bounce Rate and Why is it So Important?
Online analytics can be a needlessly obscure and dense arena of information with which to engage. This is especially true if, rather than being a tech genius, your professional strengths are tied to a...
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5 Steps Every Company Should Take to Discover Who, Exactly, is Engaging with...
Savvy business owners know that merely being online today is not enough. You need to create content that gets your followers to engage with your brand. It’ll be easy to see if you’ve created engaging...
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